The S.W.A.N. Startup (Sacrificing Weekends And Nights) is a movement that is sweeping the nation! an acronym I came up with to promote some beliefs that I hope will one day be a movement that is sweeping the nation embraced by the startup community!

The S.W.A.N. Startup -- Overall Goals:
A) to encourage consideration, discussion, and implementation of some of our Thoughts & Theories / Improvement Ideas (both below and from

to bring together entrepreneurs interested in working on PART-TIME startups (weekends and/or nights) based on some of the principles and premises below... 

NOTE: Many people will disagree with some/all of my ideas and premises - and that's totally ok! I believe strongly that NO rules / NO "best-practices" will apply to ALL startups or ALL entrepreneurs! 
My favorite example of that is this:

Every Entrepreneur is Different! Every Startup is Different! but I believe that FOR CERTAIN TYPES OF STARTUPS and FOR CERTAIN TYPES OF ENTREPRENEURS, the following should at least be considered:

1) No, you don’t need to quit your job to start...

We all love those startup success stories of entrepreneurs who “risked it all” and/or “left the security of a well-paying job” to pursue their startup dreams. HOWEVER... 
A) those successes are the OUTLIERS, the rare exceptions
B) you rarely hear about the MAJORITY of instances where that decision (made prematurely) leads to unnecessary pressure/stress/depression and/or prematurely running out of money and/or giving up on that startup dream!

2) The need to be “ALL-IN” (at least initially) can be over-rated... 


3) Smart investors diversify to mitigate risk; Why shouldn’t entrepreneurs?

Whether the “S.W.A.N. Startup” is in addition to “your real job” or even if it’s a second/simultaneous startup (or if it embraces my idea!), I believe that “Putting Multiple Horses In The Race” shouldn’t implicitly indicate a lack of commitment or belief in a startup; it simply acknowledges a few tough/practical realities:
A) >95% of startups will fail 
B) startups are difficult enough without the added stress of “How long can I keep the lights on? And/or, how will I pay my rent/mortgage?”

P.S. Some of us can obviously multi-task more effectively than others. And some of us enjoy variety more than others. But, whether we realize it or not, we ALL have plenty of experience dividing our time and focusing our efforts in multiple directions. Because it wasn’t too long ago that we were all required to do it regularly...
Multi-Tasking-Put-Multiple-SWANS-In-The-Race __

4) Speed to market can be over-rated.

Is the startup a product/service/industry where "first to market" is vital? If not, then yes, you CAN likely do it part-time (sacrificing weekends and nights) with minimal (if any) effect on your likelihood of success. Let's say that full-time (40 hours? 50 hours?) would get you launched in 3 months; then half-time (20 hours? 25 hours?) would get you launched in 6 months. Not AS fast, but likely still fast enough to not be a deal-breaker - plus you've still got the security/income of your other full time job!


5) Working smarter rather than harder is more than a cliche! 

Ideally, many of our part-time "SWAN Startups" co-founders will already be established experts in certain areas (having already spent time learning on the dime of their full-time job) so they'll be much faster and more efficient! 

   [NOTE: Do you remember how slow you were the FIRST time you set up a website, learned Google Analytics and SEO, ran digital marketing campaigns, figured out social media strategies and/or learned ANYTHING via trial & error or A/B testing? SWAN Startups seek people who already DO this stuff full time - so, in many cases, they can manage a second (or third?!) product/website/whatever in a fraction of the time as a first-timer!]

If made a priority, MOST people can find plenty of extra time in their week (particularly those willing to "Sacrifice Weekends And Nights") to work on on a part-time startup!

In Conclusion / Contact Us / Work With Us!

COMING SOON: The announcement of several Atlanta-based “SWAN Startups”  (and how you can get involved — from Designers, Developers, Digital Marketers, Social Media & Project Managers to CEOs, COOs, CTOs and Co-Founders!)  

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