1. Like most entrepreneurs, I put “CEO” on my first business card.Also like most entrepreneurs, I once believed inThe Tooth Fairy.In both cases, it took me years to realize my mistake…[…]
¯\_(ツ)_/¯ My "business" was "CRUSHING IT" (at least on the product/content/brand side - literally A MILLION FANS!) - so it was embarrassing that we were NOT crushing it as a "business" - we were losing money every month! ¯\_(ツ)_/¯
2.“I’m Fired?!?”— After ~5 years of wearing all the hats as a solo founder, I made the (scary) decision to“fire myself”as CEO of my own startup.[#BestDecisionEVER]Six months later, we had raised $1 Million in funding; a year later, we were a profitable 7-figure company… […]
3. Strengths, Weaknesses, and #SelfAwareness— I’ve recognized that I’m great atA FEWthings… I’ve recognized thatI SUCK AT MANY THINGS…and I’ve realized just how extreme the differences are(progress levels, success levels, stress levels, etc.)between the years I’ve had a team(co-founders, employees, interns)with skills complementary to mine vs. the years I haven’t! […]
3B. Wait… Time-Out…Who ARE You Anyway?!?
EXPERIENCE & EXPERTISE: ~15 Years of Creating “Viral Whatever!”
My (relatively unique) experience/expertise includes:
A) Creating and analyzing potentially-viral concepts and content that will resonate with large/diverse audiences, intuitively recognizing/evaluating MANY factors (the art, science, math, psychology, mechanics, etc.) that impact virality, and differentiating an “idea” from an “IDEA+++” (idea + Vision + Viability + Viral potential + …[more at ViralWhatever.com])
B) Identifying #StatusQuoBias problems (and corresponding opportunities for improvement) — in startups, in products, in content, in marketing, pretty much everywhere. I estimate I’ve asked “But, why…” roughly 10,000 times. It makes me a better entrepreneur — but probably also partly explains why I’m single. [Sorry, TMI?]
4. From a small JOKE to a Million-Dollar Startup —The Rejection Hotline / Humor Hotlines / RH Brands…#MyStartupStory
5. The Stomach-Punch Feeling of Losing 4.75 Million Dollars…
Some PERSONAL Epiphanies: 6) My INTP Epiphany 7) My A.D.D. Epiphany 8) My Battle with BURNOUT!
9a) My Entrepreneurial A.D.D. — Curse or Gift?
9b) 80% Done…(I’ll typically get 80% done — with almost anything I’m working on — and thenmy brain literally stops me from finishing after the challenging part — and the dopamine-rush(!) — of solving a complex problem, conceiving a creative new concept with unique premises and innovative strategies, and working through multiple versions or drafts until the pieces all fall into place, the puzzle is solved, and… that dopamine-rush!!! Wait, what was I talking about??Oh yeah, “80% Done”…
80% Done? → 80% D → 80-D → I am 80-D → I am AD-D →IamADD.com
Dubbed“The Forgetful Founder”(by someone whose name he now can’t remember), he has now written279 articles(onstartups&viral marketing)that he hasyet to publish, he owns327 domain namesfor potentially-viral concepts he hasyet to launch, his office is cluttered with boxes of inventory for100+ productshe hasyet to release, and…
He possesses the most extreme traits (good & bad) of being extraordinarily INTP & ADD, resulting in a nasty habit of getting~80% DONE*with [whatever], then getting bored or distracted (after the dopamine-rush of the initial challenge fades), often just stopping in the mi
Back to my core premises/philosophies for the “Master Plan”(that I will probably still be talking about launching from my nursing home when I’m 90)