MarketingWhatever.com

PHASE 1 (B2C) - We use this for our own WHATEVER NETWORK products.
PHASE 2 (B2B) - If successful, we would theoretically make it a startup on it's own and open it up to other companies. 

PREMISES:
Many people like FREE STUFF!
Many companies (particularly startups) are looking for: 
 A) honest FEEDBACK (both positive and negative) on their new products
and/or
 B) ways to INFORM people about their new products/services/updates/offers/etc. without being annoying or spammy.

#MarketingHonesty #MarketingTransparency #MarketingWhatever #FreeIfYouAgree

This simple program will allow people to receive stuff for FREE (products, services, content, memberships, samples, etc.) - IF YOU AGREE to a few simple (honest/transparent!) things...

Potential Examples:

1A) FREE IF YOU AGREE... to provide us with honest and private feedback (positive or negative).

1B) FREE IF YOU AGREE... to provide negative feedback to us (privately!) and to share positive feedback on social media (publicly!)

1C) FREE IF YOU AGREE... to simply let us tell you about our other products/services/offers/etc. in the future - by signing up for our email newsletter, following us on social media, etc. (Details TBD)

REAL/LIVE/FUNCTIONAL EXAMPLE...
FREE CARDS FROM CardWhatever.com:

NOW: Looking for a (part-time) Program Manager to implement/manage this. 
SOON: Open to any of our fans/customers (past/present/future) to participate.

STEP 1: Apply and convince us how you can help us spread the word about our (whatever)... Hard work and hustle? Digital Marketing experience? Your big social media presence? 

STEP 2: If selected, we create a custom promo code for you (ex: B9wg42j or FriendOfAlex-20) for you to promote to give 20% OFF to your friends (or anyone your code reaches).

STEP 3: You get paid based on A) the number of times your code is used AND B) based on the total dollars spent by those using your code...

 

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(NOTE: The program above is highly selective. HOWEVER, a very similar "starter program", is open to almost everyone)

1. Every order shipped with a card explaining details (also in email confirmations?)
2. We create a custom promo code for you (ex: FriendOfAlex-20) for you to give your friends 20% off on any of our (whatever)...
3. You post on social media about your purchase and share your promo code...
4. After thirty (30) days, here's what happens:
   - if 1 person placed an order with your code, we refund you 25% of whatever you paid!
   - if 2 people placed orders with your code, we refund you 50% of whatever you paid!
   - if 3 people placed orders with your code, we refund you 75% of whatever you paid!
   - if 4 people placed orders with your code, we refund you 100%  - making your order FREE!
   - if 5+ people placed orders with your code, not only do you get that 100% refund, but we're probably also going to want to talk to you about paying you to join our Marketing Team!!! 

A) Looking for experienced Digital Marketers for whom this would be relatively easy and require minimal time commitment

B) Also open to those looking to LEARN Digital Marketing and have a REAL (potentially-profitable) product to practice with... 

• *Pick your Product(s)
• Provide your Plan
• Market it for a Month.
• Receive your *percentage of profits* from that month (plus additional 30 days!)
  
  PROFITS:
  * A) 25% of the profits if WE provide you with a marketing budget
  * B) 50% of the profits if there is NO marketing budget (i.e. marketing channels are strategic, no-cost, hustle/grind, guerrilla tactics)  
  * C) 75% of the profits if you're betting on yourself and YOU are contributing the "buy-in" marketing budget

*OPTION 1:  SINGLE PRODUCT. You are the one and only person marketing a selected product for 30 days (or TBD period) - so ALL sales during that time are credited to you! (Regardless of whether your designated promo code is used or not!)

*OPTION 2:  SOME (OR ALL!) OUR PRODUCTS - WHATEVER YOU WANT TO PROMOTE! You'll be issued a unique (trackable) promo code (Ex: "Use code: 'FriendOfAlex-20' for 20% off on any/all Whatever Network products!")

Please contact us to discuss participating - and/or helping us RUN the program!

I've always been amazed by the quality and quantity of work that gets done during Startup Weekends and Hackathons - which is part of why I'm so excited about the potential of our "S.W.A.N. Startups" concept (Sacrificing Weekends And Nights)... 

We are basically looking for someone to RUN miniature versions of Startup Weekends and/or Hackathons with us - ideally someone who has done this before!? (OR, an existing collegiate Entrepreneurship and/or Marketing program/organization that wants to work with us - you would provide the program logistics, we would provide the content/products/startups, program goals/structure, guidance/mentorship, etc.) 

VERSION 1: MarketingWhatever.com Hackathons (to market existing "Whatever Network" products, websites, etc.) and/or implement some of the programs on this page.
VERSION 2: StartupWhatever.com Hackathons (to create/launch some of the Whatever Network's "Starter Startups")

A) NOW: Looking for a (part-time) Program Partner to implement/run this program
B) SOON: Looking for interested participants!

Please contact us to discuss these - AND MORE!

If you have a website or blog - WordPress? SquareSpace? Weebly? Tumblr? Other? - we can just give you simple code to copy/paste onto your site - for a product relevant to your content - or even a collection of many products!

For example, let's say you are a Relationship Blogger or a Dating Advice Columnist... we could give you the code to embed these SoManyRedFlags.com products on your site to look very similar to this: 

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Some of the key principles behind our "Whatever Network" plan are:
- Shared Resources
- Economies of Scale
- A Cross-Promotional Network Effect

The Whatever Network will be able to sell everything at significant discounts if/when we have our strategies and logistics in place to benefit from the cross-promotional network effect...  

[Examples:
EVERY delivery of something from the Whatever Network will contain information, discount codes, and even free samples of stuff from all OTHER Whatever Network sites!
EVERY CONFIRMATION EMAIL should include at least a reference to other products and a discount code for future purchases.]

Please contact us to discuss if you are interested/intrigued by ANYTHING on this page!

Our 7-figure "Humor Hotlines" business taught us many lessons, particularly about VIRALITY!

We had ~300 Humor Hotlines. Roughly 40 of them (13.3%) went viral (more than a million calls, more than 5x initial/seed audience, etc.). While HumorHotlines.com was always a destination to find ALL our Hotlines (our "products"), that site (our "collection of products") never went viral. It was the INDIVIDUAL products that would go viral, INDIVIDUALLY.

So, while we will always have collection pages where people can browse/find LOTS of products (and while we do strongly believe in the benefits of shared resources, economies of scale, etc.), we also want to have as many INDIVIDUAL product managers, marketing managers, promotional partners, micro-sites, landing pages, viral strategies, etc. as possible!

For context, IF we had implemented this strategy with our Humor Hotlines business, and IF individual marketers had been compensated based on the revenue from their specific product, we would have had 40 PART-TIME PARTNERS receiving more than $20,000 (and 9 of them receiving more than $100,000!) We are NOT promising the same success rates with all current/future Whatever Network ventures, just providing that for context - illustration that the model has some legitimate merits to it...

So, for example, yes, we will always have CardWhatever.com to let people browse all our Cards, but we see much greater VIRAL POTENTIAL in the way that individual card concepts will be positioned (marketed/promoted) in a given context... Contact us to discuss further!

If you are interested/intrigued by ANYTHING on this page, PLEASE CONTACT US!