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Multiple Eggs + Multiple Baskets = Multiple Benefits! #3WayWhatever

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Tech Startups, Services, and/or Software as "Collaborative Competition" COHORT THEMES??


Just a few (of many!) examples:

Zapier is an online automation tool that connects two or more of your favorite apps to automate repetitive tasks without coding or relying on developers to build the integration.
- vs. -
Bubble is a powerful no-code platform for creating digital products, allowing you to build web apps - better, faster, and without code.  

Twilio is a cloud communications platform as a service (CPaaS) allowing software developers to programmatically make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs.
- vs. - 
Plivo is a voice and messaging platform enabling app developers and businesses of all sizes to add and deploy voice and SMS functionalities to their web and mobile apps.
Calendly is a simple, easy-to-use, yet powerful scheduling software, which aims to save time, accelerate sales, and improve service quality - with seamless integrations, via API and/or Webhooks, with multiple Video-Conferencing Platforms, Payment Processors, Marketing Automation Tools, and more. 
- vs. - 
Acuity Scheduling? Square Appointments? Other? 
Zoom provides videotelephony and online chat services through a cloud-based peer-to-peer software platform and is used for teleconferencing, telecommuting, distance education, and social relations. ALT: GoToMeeting, Microsoft Teams, Zoom, Google Meet, etc.
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Google Meet? Microsoft Teams? GoToMeeting? Other? is a cloud based direct mail platform with API integrations allowing customers to automate print marketing campaigns for a digital world. 
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TouchNote is a mobile app for smartphones, tablets and website for sending printed, personalized postcards, greeting cards and other photo products.

MANY Others for A-B-Z Testing and Collaborative Competition... 
- Shopify, WordPress, SquareSpace, and other similar web/e-commerce platforms.
- Twitter, Instagram, TikTok, and all social media platforms.
- Many digital marketing solutions and print-on-demand product-related services
- And our world-famous "ReThinking Whatever" Virality Challenges... ReThinking everyday physical products as [something else]
*Ask Jeff to Elaborate (ReThinking: Counters. Timers. Scorekeepers. Rubber Ducks. Ink Stamps. Temporary Tattoos. Stickers. Business Cards. Postcards.Tshirts. QR Codes. Social Media.... Trophies vs. Medals vs. Ribbons vs. Certificates) 

And MANY Examples of Intentionally Blurring Lines (Products AS Content AS Social Marketing) all while benefitting from shared resources, economies of scale, and cross-promotional teams (of "Collaborative Competition Cohorts!")



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