On the Product/Concept/Idea Side...

•  Did you know that a million people have spent ~$50 to "NAME A STAR" in the sky?!?
It's a clever, fun, novelty gift idea. BUT, that's a lot of money to spend on something that NASA even stepped in and publicly condemned, explaining it's not at all legit!
• During the Olympics (I can't remember which - 2014? 2012? 2010?), I kept seeing commercials where P&G had declared themselves "The Official Sponsor of Moms!" Again, a clever idea, but again, not exactly real or legit. [P.S. I checked with MY mom and she confirmed for me that she never agreed to that AND that she has yet to receive any payment for the sponsorship]  

On the Business Strategy/Philosophy Side...

All of our sites are testing (and hopefully demonstrating) a lot of new StartupWhatever.com S.H.I.T. [Strategies, Hypotheses, Ideas, Theories]...

• Intentionally Blurring Lines:
  - between Startups & Side Hustles? (ReThinkingStartups.com),
  - between Products & Content & Marketing? (ReThinkingWhatever.com),
  - between Employees & Entrepreneurs? (PitchingForPartners.com),
• Prioritizing POOOP [Probability & Objectivity Over Optimism & Positivity]
  - PART-Time Pursuit of PROOF (StarterStartups.com),
  - Sacrificing Weekends And Nights (theSWANstartup.com),
  - A-B Test EVERYTHING (MultipleBaskets.com),
• Shared Resources, Economies of Scale, and a Cross-Promotional "Network" Effect (TheWhateverNetwork.com)
• Lessons Learned & Secret Sauce from years of personally creating 50+ Viral Ventures, engaging 496+ Million people (ViralWhatever.com)