Some of Our "Starter Startups" Philosophies



All of our sites are testing (and hopefully demonstrating) a lot of new S.H.I.T. [Strategies, Hypotheses, Ideas, Theories]...


  • Intentionally Blurring Lines:
    - between Startups & Side Hustles? (,
    - between Products & Content & Social Marketing? (,
    - between Employees & Entrepreneurs? (,
  • Prioritizing POOOP?!? [Probability & Objectivity Over Optimism & Positivity]
  • PART-Time Prior to PROOF! Sacrificing Weekends And Nights (,
  • Learning Curves SUCK; but "per-product" costs (time/money) decrease dramatically the 2nd, 5th, 10th time! Anticipate Pivots BEFORE you're forced to & A-B Test EVERYTHING - via Multiple Eggs in Multiple Baskets!  (,
  • Shared Resources, Economies of Scale, and Cross-Promotion (
  • Lessons Learned & Secret Sauce from years of personally creating 50+ Viral Ventures, engaging 496+ Million people (


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