*MOST* Ideas Are Shit
"There's no such thing as a bad [xxxx]"
Um... WHAT?!? If you wouldn't say that about a "logo", a "website", an "app", a "marketing plan", a "sales call", or an "investor pitch", then WHY do we say it about "IDEAS"?!? (full column soon)
Most people have a pretty good level of self-awareness when it comes to their abilities to play the piano or pilot an airplane - or how good they are at golf or ice-skating. (And most ENTREPRENEURS are fairly accurate in their self-awareness of their graphic design abilities or their coding skills - or, albeit to a lesser degree, even their public speaking or sales abilities.) BUT, I believe most entrepreneurs have a terrible level of self-awareness when it comes to their ideas, strategy, vision... (full column soon)
Everyone has ideas. But (obviously?), not all ideas are created equally...
Anyway, I could write an entire book about all this (and I actually hope to one day), but all of the above is a quick/rough overview and explanation for why:
A) I completely understand why many people minimize the value of ideas (with Gary Vaynerchuk famously preaching: "Ideas are Shit; Execution is Everything") - because that is a fair critique for MOST ideas conceived by MOST people!
B) but it is also why I HATE when people minimize the value of ideas (and I would love it if Gary V. and others would modify that sentiment to: "MOST Ideas Are Shit (And Execution is Extremely Important)" ... www.MOSTideasAreShit.com - because there is a huge difference between the vast majority of (regular) idea (conceived by the vast majority of people) as opposed to IDEAS+++ (conceived by a very small percentage of the population for whom that happens to be an area of expertise)