He has the memory of a dented ping-pong ball... the organizational skills of a pile of leaves on a windy day... the time-management skills of an hourglass filled with peanut butter... and an overly-sensitive aversion to illogical reasoning, aimless small talk, and cilantro.

He possesses the most extreme traits (good & bad) of being extraordinarily INTP & ADD, resulting in a nasty habit of getting ~80% DONE* with [whatever], then getting bored or distracted (after the dopamine-rush of the initial challenge fades), often just stopping in the mi

*Here's a pretty typical example of Jeff's inability to control his own brain...
While initially writing the sentence above (about only being ~80% Done with everything), his brain inexplicably moved on to this sequence of thoughts: 

"80% DONE"
    = "80% D"
       = "80 D"
          = "I am 80 D"
             = "I am A-D D"
                = www.IamADD.com*
                = *I should buy that domain name!

In some cases, YES!  
BUT... with all that said, he has also created MORE VIRAL VENTURES (50+), ENGAGING MORE PEOPLE (half a Billion!) THAN ANYONE ELSE IN ATLANTA (details available upon request; and all challenges to the accuracy of the statement are welcome/encouraged!) and he has some unique experience, insights, and innovative new **S.H.I.T. to Share!
 **[Strategies, Hypotheses, Ideas, Theories]
...and 4 out of 5 dentists agree that it could be GAME-CHANGING for Idea Stage / Early Stage entrepreneurs! 

Sooo, what's that famous quote -

"If you can't handle my worst... something something... deserve my best... something something... let's launch viral sh*t and improve startup success/fail rates... something something..."

-- We're pretty sure that's exactly
how Marilyn Monroe said it.

#SelfAwareness

This part is not a joke. It is embarrassing for me to admit all this, but it is important that everyone I work with understands it - so you know what you're getting yourself into! :)

WARNINGS:

 

100+ Articles / Blogs at: StartupWhatever.com 

All of the above (and more) Thoughts & Theories (Pertaining to Problems & Pitfalls) at: ThoughtsOnStartups.com

 

1. My First Epiphany -  Most entrepreneurs / founders will put “CEO” on their first business card when starting a company. And I was no different back when I started my first company. But I quickly eventually realized a few things... (full column)

Spoiler Alert: The following are THREE (3) VERY DIFFERENT THINGS!

A. STARTING a business
≠
B. OPERATING a business (successfully)
≠
C. SCALING that business (into a larger company)

2. "I'm Fired?!?" - In 2007, I made the (difficult) decision to “fire myself” as CEO of my first company - and it quickly became the BEST decision of my entrepreneurial career! Six months later, we had raised $850,000 in funding - and six months after that, we were a profitable 7-figure company... (full column)

3. Strengths, Weaknesses, and #SelfAwareness - I SUCK AT MANY THINGS!  I am great at a few things. My (relatively unique) experience/expertise is creating/evaluating viral concepts with the potential to reach/engage huge audiences... (full column) 

[Additional Columns (below) Coming Soon (at IamNOTaCEO.com)]

4. From a small JOKE  to a Million-Dollar Startup - The Rejection Hotline / Humor Hotlines / RH Brands -  #MyStartupStory ... (full column soon)

5. The Stomach-Punch Feeling of Losing 4 Million Dollars... (full column soon) 

6. My Battle With Burnout...  (full column soon) 

7. My INTP Epiphany... (full column soon) 

8. My ADD Epiphany... (full column soon) 

9.  Entrepreneurial ADD - Curse or Gift? ... (full column soon)
  10.  80% Done... (then I lose interest and my brain gets hyper-focused on a new challenge... 
  11.  An Open (Thank You) Letter to Mark Suster - which (ironically? coincidentally? embarrassingly?) has sat on my laptop, 80% DONE, for multiple years...(full column soon)

 

Jeff Goldblatt is an Atlanta-based entrepreneur, a B2C Startup Founder, Advisor, Mentor, Philosopher(?), and Viral Media Expert. He has an MBA from Emory University’s Goizueta Business School and is pursuing a PhD from The Hogwarts School of Witchcraft & Wizardry.

 

As creator of The Rejection Hotline®, 300+ Humor Hotlines, National "Get Over It Day", and 50+ viral ventures that have each/individually reached Millions of people - and have collectively engaged audiences over half a BILLION, he became a nationally-recognized authority on viral media and content creation...

He feels awkward writing about himself in the 3rd person, so he will now switch to 1st person (and so will I?)...

My (relatively unique) experience & expertise is creating and analyzing potentially-viral concepts and content that will resonate with large/diverse audiences, intuitively recognizing/evaluating MANY factors (the art, science, math, psychology, mechanics, etc.) that impact virality, and differentiating an “idea” from an “IDEA+++” (idea + Vision + Viability + Viral potential + ...)

   [Extended bio - including 12+ years creating "Viral Whatever" - can be found at ViralWhatever.com]

 

• Intentionally Blurring Lines
  ...between Startups & Side Hustles? between Employees & Entrepreneurs? between Freelancers & Founders? between Contractors & Co-Founders?

(StarterStartups.com)

• PART-Time Pursuit of PROOF (theSWANstartup.com - Sacrificing Weekends And Nights) 
  Prioritizing #ObjectivityOverOptimism 

The unifying theme, tying together StartupWhatever.com & The Whatever Network (and pretty much everything we have ever done / will ever do), we are admittedly kinda obsessed with the concept... (so please skip the next tab if you don't want to read A LOT) 

(External Links- Ignore for now - not as importanta as the stuff further down on this page)
RE-THINKING: Startups? | Side Hustles? | Labels? | Definitions? | Perspectives? | Goals? | Optimistic vs. Realistic? & Positivity vs. Objectivity? | Risk/Reward? | Success Metrics? | Strategies? | Status Quo Bias?

A: WHAT IF WE... ?

B: WHAT IF WE... Change our Perspective on GOALS, BENEFITS, and SUCCESS METRICS associated with these “Products”...

… going beyond just sales, revenue, profit - perhaps to also include value more traditionally associated with CONTENT and MARKETING?? For example:

Lead Generation? Customer Discovery / A-B Testing? Brand Awareness? Brand Personality? Establishing Relevance / Expertise? Customer Entertainment / Engagement? Customer Loyalty / Evangelism? Boost Web Traffic? Gain Fans/Followers? Re-Targeting Data? — etc. etc.

Comedy genius, Mitch Hedberg (RIP), has a classic observation on escalators — that they can never break, they just become some other (also useful) thing.
We like to think of our PRODUCTS this way... “OUR PRODUCTS CAN’T FAIL! If they don’t generate revenue, they simply become content or marketing for the products that DO generate revenue...”

C) WHAT IF WE… Change our perspective when calculating and evaluating costs (for Cost/Benefit Analysis?) and focus on AVERAGE COSTS (i.e. Cost per Product)?!?

Learning curves SUCK! Countless hours (and dollars) spent researching or coding or experimenting/testing via trial and error… but, once you finally figure it out!? The 2nd, 5th, 10th time (that you do almost anything!) is significantly easier, faster, cheaper than the first. So, Resources Required (dollars, hours, people, etc.) on a *PER PRODUCT* Basis are dramatically decreased — via #MultipleEggs in #MultipleBaskets benefiting from #SharedResources and #EconomiesOfScale

Launching/testing TEN (10?!) PRODUCTS might sound RIDICULOUS… And we agree — it is ridiculous — if, If, IF, *IF*each is being launched/tested individually (i.e., the "normal" way).

But… COLLECTIVELY?? 
As part of our Product-Content-Marketing-Whatever Network? Each benefiting from Shared Resources, Economies of Scale, and a Cross-Promotional “Network Effect”  -- for example, all TEN (10) collectively launched/managed via ONE (1) e-commerce account, ONE (1) MailChimp account, ONE (1) Google AdWords / Facebook Ad account, ONE (1) Google Analytics account, ONE (1) Social Media manager, ONE (1) account / license / expenditure OF ALMOST EVERYTHING [that would have required TEN (10) if they were launched individually!?]?!?

Your *PER PRODUCT* COSTS (money, time, etc.) are DRAMATICALLY REDUCED — making it no big deal if there is no significant revenue/profit resulting directly from any given product (or any 3, or 5, or 7, or even 9 of the 10 products?!)

D: And (easier said than done, but)... WHAT IF WE treat team-building like a coach might assemble an All-Star Team?

• When people are truly GREAT at something, they tend to not only be better, but also faster than most everyone else. In part because:
• Experienced experts often have no costly learning curves to struggle through (#BeenThereDoneThat)...
• Experienced (faster) experts arguably make PART-Time teams of ALL-STARS better than Full-Time teams of average 9-to-5ers...
• I've yet to see a startup fail because it launched in 4 months instead of 2, or in 6 months instead of 3. [I'm sure they exist, i've just never personally seen it.]
• PART-Time additions to unproven Idea Stage startups ("Starter Startups") are MUCH easier to pitch to potential team members or Co-Founders. In part because:
• *** IMPORTANT NOTE REGARDING OPPORTUNITY COST (write this down!!)
• Going All-In / Full-Time (on a new Startup) is a HUGE RISK!
• Starting PART-Time ("Starter Startups") is LESS NETFLIX!

P.S. Speaking of All-Star teams that allow people to do (almost exclusively) what they are GREAT at... Almost everything we do via The Whatever Network will apply some of our ViralWhatever.com EXPERIENCE, EXPERTISE, and LESSONS LEARNED...

INDIVIDUALLY...

…we might not have a single thing that (mathematically / statistically) makes sense for an entrepreneur to bet on (to put money into — or even to put TIME into) —  as a Startup, as a Side Hustle, or even just as a Hobby!  (Regardless of whether your goal is ~$10 Million or ~$100,000 or even just ~$1000!)  

But... COLLECTIVELY??

We believe there are HUGE benefits and efficiencies  to be gained from... shared resources, economies of scale, a cross-promotional "Product-Content-Marketing-WHATEVER Network", and some innovative new **S.H.I.T. we'll be sharing --
**[Strategies, Hypotheses, Ideas, Theories] -- from ReThinkingStartups.com & ReThinkingWhatever.com... 

---

EDITOR'S NOTE: As unconventional as our approach may be, please try to keep in mind:

NO, we do NOT think t-shirts are a good business idea (overly-crowded space, no barriers to entry, etc.). HOWEVER… 
A) our “Products as Content as Marketing” philosophy creates value beyond sales, 
B) Tshirts are an easy, no-risk way to test MANY ReThinkingStartups.com strategies & marketing initiatives —
C) plus we do have a few new outside-the-bulb “ReThinking Tshirts” concepts we’ve been sitting on for a while!

Products as Content as Marketing as...

A cross-promotional network (of 50+ online Tshirt businesses?!)... Managed COLLECTIVELY; Marketed INDIVIDUALLY (by ReThinkingStartups.com program participants / entrepreneurs, marketers, influencers, etc.), all benefiting from shared resources, pooled knowledge, #CollaborativeCompetitions, and...

INDIVIDUALLY...

...there may not be a single one of our 1000+ “Products” that mathematically / statistically makes sense to bet on (to put money into — or even to put TIME into) — as a Startup, as a Side Hustle, or even just as a Hobby — regardless of whether your goal is ~$10 Million or ~$100,000 or even just ~$1000!

But… COLLECTIVELY?
We have some innovative new strategies — based on some unique experience and relevant insights — that have helped us to change our perspectives, change our approach, and — to be honest — we think could be GAME-CHANGING for Idea Stage / Early Stage entrepreneurs…

¯\_(ツ)_/¯

¯\_(ツ)_/¯ 

www.ImakePoop.com
#FACTS  #BestBabyGiftEver

 

[MUCH MORE]

• www.LeapfrogWithUnicorns.com

 

• www.MoistShirts.com

...Perhaps in partnership with MoistWHATEVER.com?

 

• www.TheRinShirt.com

• www.ItCouldAlwaysSuckMore.com

• www.LookMeInTheEyes.com

• www.aBarbecueStainOnMyWhiteTshirt.com

Note: If you haven't heard the country song that references this, just skip this one

(perhaps part of www.YouHaveSomethingOnYourShirt.com?)

• www.HashtagHoodie.com

 

• A) www.ItLooksLikeaDuck.com vs. B) www.ItQuacksLikeaDuck.com

This will not be for everyone,
but sometimes we A-B Test
"PG" vs. "Rated-R"

 

And, as you'll notice is our pattern, we are constantly cross-promoting related products/content - even though it may be an entirely different team of entrepreneurs running these other sites - for example:

P.S. 

Sorry, I got a little distracted...
So, where was I?
Oh, right, T-Shirts! 
Actually, that's enough with the Tshirts, let's move on....

CardWhatever.com
Re-Thinking: Business Cards and/or Postcards 
- as a smaller/cheaper alternative to traditional greeting cards?
- as a new (cheaper!) Creative Content Canvas? 
- as a mini Publishing Platform?!? 
- as a physical representation, pass-around version, of internet memes?!

A:  Re-Thinking traditional GREETING CARDS...


NOTE: T-shirts are the most common canvas for commercialized creative expression... But, what if there was another canvas for creative commercial expression that was 1000x cheaper and easier to produce? 1000x lighter in weight for shipping? That fit easily in pockets, wallets, purses, and was easily distributed (as a hand-out, a leave-behind, slid under a door or into a locker, etc.)?   

B, C, D, E, F... "Business Cards" as a new/cheap/mini content canvas:
Humor, Art, Social Movements, FYI Messages, Political Statements, Random Nonsense, Inspiration/Motivation... anything you've seen on t-shirts (or online image memes?!), we're gonna put it on cards! Will they ALL catch on and/or go viral? Of course not! But we're pretty good at creating/understanding viral content - and we can distribute a THOUSAND cards, for the same cost as ONE Tshirt! And every card is simultaneously: the product, the content, AND the marketing - ALL IN ONE!

NOTE: Most will not have a unique domain name, but here are some that might:

HolidayWhatever.com?

MotivationWhatever.com?

DuckingDucks.com?

ItCouldAlwaysSuckMore.com?

[part of?] AnimalWhatever.com?

[part of?] DumbWhatever.com? 

HogwartsAdmissions.com?

YouGotCarded.com - "Happy Hump Day" Video A:
 

ConfessionCard.com?

100+ Varieties Ready For Launch (100,000+ cards in physical inventory)... 100+ New (Better!) Designs Coming Soon -- IN NEED OF DESIGNER PARTNER/CO-FOUNDER/ETC.

 

MINI Greeting Cards  |  Motivation  |  Reminders & Notifications  |  Functional / Useful  |  Humor (PG)  |  Confusing  |  Rated-R (YouGotCarded.com)  |  Miscellaneous  |  ALL

 

We're kinda RE-Thinking "Memes" as MORE than just INTERNET Memes... Introducing MEMES IN REAL LIFE?!?

www.MemeWhatever.com for the first 10!

A. ConfusingStuff.com:

Quick Explainer Video (15 SECONDS)

Short story: Confuse your friends by sending them CONFUSING STUFF in the mail - starting at only $1.00?!
Longer story: Please ask Jeff to explain the strategic and viral principles involved with ConfusingStuff.com!

B. ConfusingShirts.com (several varieties explained in TshirtWhatever.com section)

C. ConfusingCards.com [any number of CardWhatever.com products that make you say evoke a response of confusion ("WTF?!")]

 

[Please ask us about A) the strategic premises and plan for this whole dollar concept overall, and B) the viral premises and (precedent) for each of the individual concepts]

 

Created back in the early 2000's, THE REJECTION HOTLINE® was a funny fake phone number ("Hello, this is not the person you were trying to reach...") and it was the start of a million-dollar viral content company with 300+ "HUMOR HOTLINES" that collectively received 475 MILLION phone calls and earned us a loyal fanbase of1.8 Million opted-in subscribers (emails and sms)... Sadly, we were forced to sell off the 2500+ phone numbers and shut down the company in 2014 :(
BUT...  a comeback of sorts is now underway as part of AudioWhatever.com & The WHATEVER Network!  

PART-Time Partners needed to test / re-launch / manage / market (one, some, or all of) the following:

www.AUDIOwhatever.com / www.PHONEwhatever.com / www.TEXTwhatever.com

• FREE MP3 downloads?  (Products as Content as Marketing?)
• PAID/PREMIUM MP3 downloads? 
• FREE HUMOR HOTLINE NUMBERS (audio/calls only?) 
• PAID/PREMIUM (2.0) HOTLINE Numbers (calls and/or text-backs). 
• $0.99? (number only guaranteed for 30 days?)
  $1.99? (number guaranteed for a year and/or receive an email with the new number any time we swap it out?)
  Packages and/or Subscriptions? New numbers monthly
• CUSTOM and/or PERSONALIZED Numbers??

(Note: The following may be OLD LISTS - and will need to be double-checked before assigning or promoting) 

CATEGORIES?  AudioHaHa.com, AudioAwesome.com, HolidayHaHa.com, JustThoughtYouShouldKnow.com, AudioHonesty.com, FYImessage.com, AudioComments.com, AudioTimers.com.com, www.HumorHotlines.com, (MyResponseIs.com: Audio + Video + Images)...
MORE (Jeff, find lists)

Concept-Specific MICRO-SITES:

• www.RejectionHotline.com
• www.SorryWrongNumber.com 
• www.555alternative.com
• www.YouGotGhosted.com 
• www.HogwartsHotline.com / HogwartsAdmissions.com 
• www.AutomatedSobrietyTest.com
• www.GoatCall.com
• www.DrunkAlex.com
• www.AudioHonesty.com 
• www.FYImessage.com
• 60SecondsThatWillSaveLives.com
• AdviceBeforeDates.com 
• BreakingUpIsEasyToDo.com 
• DailyLifeCheck.com 
• DrunkAlex.com
• ItCouldAlwaysSuckMore.com 
• ListenForLuck.com
• PissedOffPoet.com
• www.JustThoughtYouShouldKnow.com
• MyResponses.com / MyResponseIs.com
• DefinitionsDelivered.com / DefinitionDelivery.com
  MORE (Jeff, find lists) 

Examples of some original / audio-only hotlines:

Examples of some new / Premium Numbers (calls AND TEXTS!)

• xxx-xxx-xxxx
  
• XXX-XXX-XXXX
  

• Hogwarts Hotline ---

 ---------------

• Prank Assistant: 401-200-4628

 ---------------

[More PhoneWhatever.com Stuff]

CALLING ALL Twilio/Plivo Developers! 
MANY projects!!  (Talk to us!) - Among our many phone-related ideas/domains, we also have: 

announcementcalls.com, betherightcallerandwin.com, breakupdialer.com, callforluck.com, callsofkindness.com, calltoconfess.com, comedydialer.com, commenthotline.com, commentnumber.com, hogwartshotline.com, humorcalls.com, humorhotlines.com, interventioncalls.com, interventionhotline.com, invitecalls.com, maybenumber.com, musicdialer.com, newscalls.com, randomcalls.com, randomcallsofkindness.com, randomhotlines.com, randomtextsofkindness.com, rejectionhotline.com, screennumber.com, sorrywrongnumber.com, spoofdialer.com, textdialer.com, textmessageroulette.com, textmycellphone.com, textroulette.com, textsofkindness.com, thankyoucalls.com, therejectionhotline.com, trumphotline.com, venthotline.com, voicemaildialer.com, 555alternative.com

 

 

 A) Please ask us to explain what "Motivation Marks" are and the premises behind them.
B) One of our ideas for a head-to-head competition between 2 teams is www.Motivacelets.com vs. www.Inspiracelets.com
C) MANY Motivation Cards! (and subscription ideas - particularly for "Office Moms" or community leaders or you know the type, the overly peppy "Happy Monday!" people :)

D. This seems as a good a place as any to mention that we have ~100 yet-to-be-released video teasers for many of the concepts on this page.

F. Kinda the complete opposite of motivation, but one of our columns that I think is super-important to get people to understand is: 

“NEVER QUIT!” is Great Motivational Advice - IN SPORTS. (Because "NEVER" = "MINUTES" for ATHLETES). But... Holy Shit! Please stop "encouraging" ENTREPRENEURS to "NEVER QUIT"... That is reckless / dangerous advice when “NEVER” is YEARS or… FOREVER!?! [Good motivational advice from sports is literally RUINING LIVES in Startups!] [Full column]

 

PennyWhatever.com
A perfect application of ViralWhatever.com learnings (from our 40+ INDIVIDUAL Humor Hotlines going viral, despite the COLLECTION of 300 hotlines simply serving as a shared resources / inventory management page). 100+ Penny designs — MANAGED COLLECTIVELY / MARKETED INDIVIDUALLY!

 

A) Some legitimately serious concepts, for example this one, which is closer to a "more traditional tech startup" - albeit with a more non-traditional twist:

B. Some "Serious-Yet-Also-Fun" ones:

 C. And some "Not-So-Serious" (And "NOT-SO-SAFE-FOR-WORK")

 

[NOTE: I am getting tired and going to bed... I'm sure it will likely be weeks/months or years before I actuallly come back and add more / finish this page... but, trust me, there are  A LOT of cool opportunities for you to get involved with!]

More CheapFunWhatever to add individually later:

[NOTE: I am getting tired and going to bed... I'm sure it will likely be weeks/months or years before I come back and add more / finish this page]

  

 

12+ CharityWhatever.com Viral Fundraisers and/or 12 MonthlyMovements.com Social Movements (possibly overlapping - but all using our ViralWhatever.com experience/expertise for Social Good!)

 

• RandomJobsOfKindness.com
• [TBA: Make-A-Wish Foundation concept] (2)
• [TBA: Multiple Cancer Charities]
• March of Dimes fundraiser concept: AprilOfDimes.com?
• Kindness project (multiple)
• (Multiple Causes project)
• FreeUmbrellas.org
• 60SecondsThatWillSaveLives.com
• ColorAmerica.org / ColorUSA.org
• CauseCards.org
• CharityWhatever.com / MonthlyMovements.com
• (Jeff - add the rest later - causes, cards, coins, etc.)

 

 

[I will fill this section in later... but please, someone ask me about "Viral on V" and "The Million XXX"]

 

 

Below is JUST ONE example of our "Multiple Eggs / Multiple Baskets" approach (how we plan to re-use the same resources, processes, technology, whatever to launch/test MANY "Starter Startups!" - while simultaneously RE-THINKING traditional perspectives... on Startups? Side Hustles? Labels? Goals? Success Metrics? Status Quo Bias?)

INDIVIDUALLY...
NONE of the concepts below probably make much sense to pursue...

HOWEVER, it's a totally different story - and a key part of our "Whatever Network" Master Plan - if you take all the costs FOR THE FIRST ONE (both dollars and, even more valuable, all the TIME - spent learning, building, testing, tweaking, optimizing, etc.) and divide all those dollars and hours by TEN (10 DIFFERENT MVP TESTS!)... Forget about just "A-B Testing" - this is more like A-B-C-D-E-F-G-H-I-J-TESTING!

Try to experience each one individually and try to temporarily forget that you know about all the others. We will have different teams/people marketing each concept in different ways, to different audiences - so a first time visitor will not be distracted by "oh, this is just one of many" 

A.
WhateverMinutes.com

B.
15MinutesOfWhatever.com

15MinutesOfWhatever.com will give you "15 MINUTES OF: Self-Promotion? Frustrated Rants? Follow-Requests? WHATEVER!"

 

C.
MessagesToBeyond.com

The OFFICIAL site for sending messages to dead friends and relatives! 

(Wait, what?!?)

If you believe it's even POSSIBLE that Heaven exists, isn't it POSSIBLE such a perfect paradise would have Super-Fast WiFi?! So, how can you justify NOT using a site like MessagesToBeyond.com to SEND MESSAGES TO LOVED ONES! [Only $1.00/msg]

D.
CallToConfess.com

In association with ConfessionCard.com:

Use our new ONLINE Confession Service - and receive our "No-Hell Guarantee!"

 

E.
WishWhatever.com

WishWhatever.com's "WISH MINUTES!" (11:11am or 11:11pm)

NOTE: Unlike "Birthday Candle Wishes" (that must be kept secret), your "11:11 WISH-MINUTE" Wish is PUBLIC (so others can help put good "wish vibes" out there for you!), posted publicly at www.WishWhatever.com & via The OFFICIAL TimelyMessage.com Calendar!

F.
ProofOfPrediction.com

G, H, I, J...
[More]

There are more, but if you check out at least 2 of the above, you'll get the point (on the variety).  

A few more currently under construction:

---

---

 

---

---

Currently (temporarily?) ALL TimelyMessage.com concepts above will have their submissions displayed (Publicly! #UserGeneratedContent) via ONE TimelyMessage.com MASTER CALENDAR. Any/all can (and will!) be spun off into a separate site with it's own calendar if/when it makes sense to do so.

¯\_(ツ)_/¯

And each of the concepts above could (will?) have a different person or team running it - as a real "Starter Startup" - competing with each other, but also collaborating on what's working, what's not, best-practices, etc. (because, at the end of the day, we're all on the same team!)

---

WHATEVER Categories for Internal Organization Purposes

“Whatever” Categories — primarily just for internal organizational purposes

 —  *All our “Starter Startups” will benefit from Shared Resources, Economies of Scale, and a Cross-Promotional Network Effect as part of:

1. TheWhateverNetwork.com
   A Cross-Promotional Network of WHATEVER  —  Products, Services, Viral Content, Social Movements, Charitable Causes, Entrepreneur Experiments, Side Hustles, Starter Startups… all benefiting from shared resources, economies of scale, and additional ReThinkingStartups.com strategies!  
2. ReThinkingWhatever.com
   The unifying theme tying together StartupWhatever.com and The Whatever Network… 
   Just because [whatever] exists one way, doesn’t mean it can’t be improved upon — or re-imagined entirely!! We are kinda obsessed with this idea! [ReThinking Terminology & Definitions, ReThinking Processes & Methodologies, ReThinking Startups & Side Hustles, ReThinking Products As Content As Marketing As WHATEVER!!!]
3. AudioWhatever.com
   300+ pieces of viral audio content, originally part of a million-dollar company (The Rejection Hotline & 300+ Humor Hotlines’ phone numbers that collectively received 475 MILLION phone calls!) Sadly, the company shut down in 2014. But a comeback of sorts is now underway!
    — Partners needed to test / run / manage / market (one, some, or all of) the following: 12+ Free Humor Hotlines, 12+ Premium Humor Hotlines, 12+ Free MP3 downloads, 12+ $0.99 MP3 downloads, 12+ AudioWTF micro-sites, 12+ AudioWhatever Category Sites… 300+ tracks via SoundCloud, 300+ tracks on iTunes, Spotify, Pandora, etc. (via TuneCore?), Premium Service: Packages or Subscriptions, Premium Service: Private/personal Hotline #s, Premium Service: CUSTOM Hotline #s… 
4. CardWhatever.com
   Re-Thinking: Business Cards
   - as a smaller/cheaper alternative to traditional greeting cards?
   - as a new (cheaper!) Creative Content Canvas? 
   - as a mini Publishing Platform?!? 
   - as a physical representation, pass-around version, of internet memes?!
5. TshirtWhatever.com
   NO, we do NOT think t-shirts are a good business idea (overly-crowded space, no barriers to entry, etc.). HOWEVER… 
   A) our “Products as Content as Marketing” philosophy creates value beyond sales, 
   B) Tshirts are an easy, no-risk way to test MANY ReThinkingStartups.com strategies & marketing initiatives —
   D) plus we do have a few new outside-the-bulb “ReThinking Tshirts” concepts we’ve been sitting on for a while!
6. PennyWhatever.com
   A perfect application of ViralWhatever.com learnings (from our 40+ INDIVIDUAL Humor Hotlines going viral, despite the COLLECTION of 300 hotlines simply serving as a shared resources / inventory management page). 100+ Penny designs — MANAGED COLLECTIVELY / MARKETED INDIVIDUALLY!
7. ViralWhatever.com
   Workshops, Experiments, Viral Thinking applied to ALL our efforts… Then, once we have 6 to 10 good team members on board, we are going to test/launch MANY new Viral Marketing campaigns!
8. CharityWhatever.com
   Several Charity-focused initiatives (ask us about them!!) PLUS, all our PARTNERS will get to PICK the charity beneficiary of the products for which they are the first or primary partner on! 
   [Pick Your Product / Choose Your Charity / Manage, Market, Monetize]
9. PhoneWhatever.com
   MANY current and future phone related ventures!!! Both humor-based (the natural continuation HumorHotlines.com — our original 7-figure, viral content company) AND real/serious (non-humor) services utilizing our telecom knowledge/resources… 
   Twilio and Plivo developers — contact us!!
10. MarketingWhatever.com
    MANY Marketing programs, initially to help market all of OUR stuff (and help us identify great marketers, influencers, and team members!), but the more successful programs can then be spun off into real “starter startups” themselves if we think we can provide real value to OTHERS!
11. DollarWhatever.com
    Can you really buy anything cool for just a dollar?? YES, YES YOU CAN!!! We will start slowly but eventually we will have 100+ products for $1.00 or less! (Actually, it’ll probably be 1000+ products if we also include individual CardWhatever.com and AudioWhatever.com products that start at $1.00. TBD whether those will be included or not.)
12. CheapFunWhatever.com
    The category/collection for our products that are not shirts or cards or audio or hotlines — To be determined whether DollarWhatever.com products will be included here (since $1.00 IS cheap) or if we will keep the two separated and CheapFunWhatever.com is basically everything starting at $1.01… TBD
13. RelationshipWhatever.com
    This is a tricky one… because we have a REAL (potentially-game-changing?!) startup concept (JustIntros.com) intended to compete with dating apps and professional matchmakers — but we also have some funny/immature and/or R-Rated relationship products/content/jokes… Not quite sure yet how we walk that line of not making our real venture seem like a joke when it’s positioned with RejectionHotline.com or YouGotGhosted.com or AdviceBeforeDates.com … Stay tuned!
14. MiscellaneousWhatever.com
    As much as I want all of our stuff to fit perfectly into easily-categorized buckets, there still exist many that our just too random or “other”… they will be housed/managed via the MiscellaneousWhatever.com team
15. DumbWhatever.com
    Look, not all our stuff is on a high intellectual level… this is a collection of stuff that is really really dumb (possibly even immature, maybe r-rated, hopefully not offensive, but no promises!)
16. GiftWhatever.com
    Someone will run this site and just pick and choose which of our hundreds of products could be classified as “Gifts of Mom” or “Graduation gifts” or “Gifts for $1.00?!?”
17. MonthlyWhatever.com
    The hope is that every month we will have featured Gift Whatever and Dollar Whatever and Tshirt Whatever and Audio Whatever and Card Whatever and … etc. — each with discounts on that Monthly Whatever!
18. ImageWhatever.com / StickerWhatever.com 
    — several concepts for each, but primarily will be images (free downloads?) and stickers (paid product?) with much of the same image-based content as our CardWhatever.com categories
19. MotivationWhatever.com, AnimalWhatever.com, FoodWhatever.com, NumberWhatever.com, etc. etc. 
    Many topic-specific ways to group our products/content/marketing/whatever

21–30  —  OTHER / Secondary / Future / Or potentially offered up as part of a “Pitch us on what you want to do with it… if we like it, we give you the greenlight to run with it!) 
gamingwhatever.com / esportswhatever.com
gifwhatever.com
personalitywhatever.com
politicalwhatever.com
sportswhatever.com
videowhatever.com
coloringwhatever.com / colorwhatever.com
prankwhatever.com
humorwhatever.com
OTHER — talk to Jeff