18 STARTUPS (in 2018!)
(All Actively "Pitching For Partners" Now!)

- Let's not get hung up on definitions... Some of these will be "startups", some will be "lifestyle businesses", some will be "side hustles", some  are just viral (or potentially-viral) content or marketing campaigns...
- Videos below are each only 15 seconds, just quick concept teasers. Contact us for more details - business models, revenue streams, existing assets, etc.
- This page is basically just invite-only right now. but I guess I don't really care if someone stumbles upon it. 
- You will NOT like them all! Just scroll down until you find one you like. And  CONTACT US if you find one you LOVE and want to work on it! Honestly, for most, we might even take you on as a 50-50 partner!

(Intro Info)

As part of "Startup Whatever" and "The Whatever Network", EACH "Starter Startup" will benefit from economies of scale, shared resources (including our 1.8 Million opt-in mobile subscribers), a cross-promotional network effect, and other “ Strategies” (as well as some proprietary " IDEA+++ Methodologies" that have contributed to our 40+ viral hits with a collective reach of 475+ Million people!). And we believe each of these "Starter Startups" can be launched a) quickly, b) inexpensively, c) with only PART-TIME commitments!

Background: The Rejection Hotline® and 300+ other "Humor Hotlines" received more than 475 MILLION phone calls in a ~10 year period, making RH Brands, LLC a profitable 7-figure business for ~5 years until 2012 [long story, involving Verizon, AT&T, and changes in the mobile-marketing industry] when we made the difficult decision to sell our 2500+ phone numbers and shut down the company in 2013. However, much of that viral audio content is being re-purposed for new distribution channels and is poised for a re-launch, via new platforms, with new business models, as part of  

[MANY more details to share - but, important to note that we still have access to (and MMA-compliant permission to announce new content to) our 1.8 Million fans... We can explain more to potential partners!]

#PitchingForPartners - Contact Us for more info or to potentially work with us on any of our stuff! /

A:  Re-Thinking GREETING CARDS! (the size? the cost?)

B) "Business Cards" as a content canvas:

T-shirts are the most common canvas for commercialized creative expression... But, what if there was another canvas for creative commercial expression that was 1000x cheaper and easier to produce? 1000x lighter in weight for shipping? That fit easily in pockets, wallets, purses, and was easily distributed (as a hand-out, a leave-behind, slid under a door or into a locker, etc.)?   

Humor, Art, Social Movements, FYI Messages, Political Statements, Random Nonsense, Inspiration/Motivation... anything you've seen on t-shirts (or online image memes?!), we're gonna put it on cards! Will they ALL catch on and/or go viral? Of course not! But we're pretty good at creating/understanding viral content - and we can distribute a THOUSAND cards, for the same cost as ONE Tshirt! And every card is simultaneously: the product, the content, AND the marketing - ALL IN ONE! - Happy Birthday MINI-cards

Daily Dose of Cuteness ( - "Rock, Paper, Scissors" Cards: - "Happy Hump Day" Video A: - "Happy Hump Day" Video B:

100+ Varieties Ready For Launch (100,000+ cards in physical inventory)... 100+ More (Better!) Designs Coming Soon -- IN NEED OF DESIGNER PARTNER/CO-FOUNDER!
Contact Us for more info or to potentially work with us on any of our stuff!

Short Story: Confuse your friends by sending them CONFUSING STUFF in the mail - starting at only $1.00!

Longer Story:  [Ask Jeff to provide the viral principles this is based on]

 - Contact Us for more info or to potentially work with us on any of our stuff!

NOTE: Some of our "Startup Whatever" principles and strategies include putting multiple horses in the race, A-B testing, pivoting before you're forced to, taking advantage of economies of scale and shared resources. SO, if we're already putting out there, why not test a virtually IDENTICAL model with a totally different name, different purpose, etc... Almost EVERYTHING would be the same (the e-commerce site, the orders and packaging and mailing, the digital marketing, the social media, etc.) - so it costs almost nothing to launch & test... 

Send "Good Luck Stuff" by mail - to a friend or relative who might need a little luck!

#PitchingForPartners - Contact Us for more info or to potentially work with us on any of our stuff!
P.S. Free digital download - turn your phone into a virtual yellow card or red card!

For just $100.00 $10.00 $1.00 you can claim a minute, sponsor a minute, dedicate a minute, gift a minute... whatever you want to call it, that minute can officially be YOURS... FOREVER!!!

Remember, there are only...

525,600 Minutes! 
(so act fast!)

And, related, cross-promotion with

(Contact to discuss)

Short Story:  I've gotten pretty good over the years at creating concepts and content that go viral and resonate with large audiences. Admittedly, some of my stuff has been kinda dumb, juvenile, immature, etc.  My plan for 2017 and beyond is to channel some of my creative abilities to create some "Viral Whatever" that has a positive impact on society... MANY new "CHARITY WHATEVER" endeavors coming soon! 

NOTE: I've always been planning on donating (a minimum of) 10% of all profits (from all "Whatever Network" sites!) to various charities. But, since I can never do anything the normal way, here's how I'm thinking we're determining some of the charities so it ALSO helps us recruit great partners...  We are going to let our partners/employees for each venture be the one(s) to decide which charity the profits go to. So, if you work with us you are ALSO raising money for YOUR FAVORITE CHARITY! (more details soon / contact us to discuss

Longer Story: (Blog entry coming soon on what led to these epiphanies) 

#PartnersNeeded -- particularly if you're passionate about a particular charity and/or making a positive impact on society in general! notes: Because of the idea of throwing pennies in a wishing well, I always associate "pennies" with "wishes"... So, we are currently planning to donate a portion of proceeds to [a well-known charity that grants wishes to kids with life-threatening conditions - but apparently we can't use their name until we finalize the details... and I can neither confirm nor deny that it rhymes with "Take a Dish" Foundation] --- (more details soon! / contact us to discuss! 

#PitchingForPartners - Contact Us for more info or to potentially work with us on any of our stuff!

Short Story: We will have representatives nationwide giving away hundreds (and then hopefully thousands) of FREE UMBRELLAS - to people who get stuck (wherever) without an umbrella on a rainy days... The umbrella is totally FREE - but it will be tagged with a sticker or card suggesting anyone who really appreciates the free umbrella can visit to make a donation to (TBD charity) to Pay It Forward! 

Be sure to ask us about our big-picture scaling plans for this one if/when we discuss further!

#PitchingForPartners - Contact Us for more info or to potentially work with us on any of our stuff! - Video A: - Video B: #PitchingForPartners - Contact Us for more info or to potentially work with us on any of our stuff!

If interested, 2-Minute Product Demo
If not, just keep scrolling :)

#PitchingForPartners - Contact Us for more info or to potentially work with us on any of our stuff!

Contact Us for more info or to potentially work with us on any of our stuff!

Contact Us for more info or to potentially work with us on any of our stuff!
(Inspiration, Motivation, Reminders... Hypnosis & Self-Hypnosis... Visualization... Subliminal Messaging... ) - The S.H.I.T. Spot!
Contact Us for more info or to potentially work with us on any of our stuff!

Contact Us for more info or to potentially work with us on any of our stuff!
Contact Us for more info or to potentially work with us on any of our stuff!
12+ Brands 
Each with 12+ Original Designs...
Each Managed by 12+ Entrepreneurs...
Please ignore aesthetics and just focus on content/ideas for now. #DesignerNeeded :)
NOTE: For the record, NO, we do NOT think a Tshirt Brand is a good startup idea these days! (Saturated market, no barriers to entry, etc.) Wait, what?! Then why are you doing it?? 

depending on what the goals are, we believe there are some great opportunities to apply some strategies to Tshirt startups... (I can explain much more to potentially interested partners, but, a few thoughts:
- What if we think of "Startups as Products" and "Products as Content" and "Content as Marketing"?
- What if we use Profits As Perks (All employees have a set of brands/products/designs that they personally get 50% of profits from? Selected via Fantasy Sports-style draft?)
- What if we apply some creativity principles to re-think common products... 


Nobody will know what your shirt says... Unless you tell them... Or unless they are fluent in WingDings font!

Crayola has spent millions perfecting their Washable line of markers, crayons, paints...
So clothing isn't ruined when kids accidentally get marker, crayon, paint on their clothes... & ask:
"Accidentally? Great, but why not ALSO create movements where it is INTENTIONALLY used on clothing??" and

- Contact Us for more info or to potentially work with us on any of our stuff! (plus &
As seen on Good Morning America, ESPN SportsCenter, and 1000 media outlets wordwide... has reached an estimated 17 million people... on on ESPN

But then Jeff kinda forgot about it - wtf?! - so it is definitely due for a re-launch.... "Get Over It Day" has reached an estimated 17 million people to date - and that reach could be doubled, tripled, or more with a strategic re-launch and the additions of and Ask Jeff to explain more!


We fully realize this is an unprecedented (and ridiculous?) approach to starting startups. BUT, with a ~99% failure rate, it's not like the state of startups today is a case of "if it ain't broke, don't fix it"...  If the results of the current/normal/traditional way is that 19 out of 20 startups will fail - despite 20 out of 20 optimistically (naively?) BELIEVING they will succeed! - then why would we NOT consider RE-Thinking Startups?!? 

Regardless, we are looking forward to connecting with potential partners who see some validity in any of the Thoughts & Theories that led to this new approach and/or some of the individual startup concepts outlined above...


Contact Us for more info or to discuss potentially working with us on any of the startups above!

MUCH MORE - Additional Info, Thoughts/Theories, Philosophies, etc.

Note: If you stumble upon this and still see this text here, it means I haven't come back to proof-read/edit/organize it all... feel free to keep reading, but you've been warned :)

Some key premises behind this plan -- and types of people we're looking for:

[Everything below this line is mostly just for me (Jeff) - a place to put stuff so I don't forget it]
Square images for when/if I get around to creating a Startup Whatever instagram...

  • EXPERTS ... when your full-time job (or your primary startup!) has given you experience/expertise in a given area (Digital Marketing? Social Media Management? Shopify Store Management? Graphic Design? Whatever!), you are now able to do better work in a more efficient manner (the time-wasting learning curves are minimized) and you can (should?) be simultaneously pursuing multiple opportunities! (Don't put all your eggs in one basket - Diversify your portfolio just like investors do!)
  • FIRST-TIMERS... So you've got the interest, energy, passion, hustle, etc. to be an entrepreneur but either don't have an idea you're excited about (or you've realized or are starting to realize that your original idea isn't going to make it?)?  PLEASE COME TALK TO US! 
  • Depending on several factors (your skill-set and time-commitment, size of the initial team, success/traction of the initial proof-of-concept MVP, etc.), compensation will consist of some combination of the following:
    Revenue-Share or Percentage of Profits... Real Co-Founder Equity... Experience, Learning, Fun, etc.  
    [Note: Please don't assume the opportunities below are not worth your time because you'd likely only be given a "normal" (nominal) amount of equity. There is nothing "normal" about our approach to Startups! We'd give away 50% (or more!) of any/all of these ventures on DAY 1 to the right partner!]
  • In MOST cases, we are NOT looking for employees. We are looking for PARTNERS. We are not paying you. Because this isn't "a job". You are not working FOR us. You are working WITH us. We are looking for PARTNERS. We are looking for ENTREPRENEURS. We just happen to look at entrepreneurship a little differently than most people - and we believe there are many opportunities to be REthinkingStartups(.com)
  • We are looking for entrepreneurs who are open to looking at startups a little differently, to questioning some common practices that might not actually be right for certain types of startups...

  • The definition of "entrepreneur" does not mention anything about "full-time".
  • We believe that MANY people would like to be entrepreneurs - would like to be founders, would like to have the opportunity to financially benefit from the success of a business...
  • But we also know that for MANY of these people, that's not an option because they can't afford the risks that are normally associated with entrepreneurship.
  • We have seen MANY reasons why MOST startups fail - and we're going to change things up a little.  
  • All of this is a HUGE experiment... it likely won't go as smoothly as we anticipate... perhaps, we've underestimated how many people will be intrigued by this whole concept... perhaps we've underestimated how many people are open to being entrepreneurs if it's not an idea that the came up with (that's a genuine concern... for as much as I am convinced that a big part of startup failures is because "non-idea-people" are pursuing their ideas, I also recognize that, for better or worse, some of the entrepreneurial passion comes from the fact that "it's my idea"... Ego drives a lot of entrepreneurs - and that's ok... but, if there must be an "I" in it, we're looking for entrepreneurial partners who will be able to take as much pride in "I built it", "I ran it", "I marketed it", "I scaled it", "I monetized it", etc. - and who don't care about whether or not they can say "I came up with the idea for it"...
    The first 10 Partners get to pick:
    A) At least one brand that you will personally receive 50% of profits from.
    B) At least one card that you will personally receive 50% of profits from.
    C) At least one product that you will personally receive 50% of profits from.
    D) Choose the CHARITY OF YOUR CHOICE that one of our startups will be donating a portion of profits to - via our initiative.